[Advertising]. The Law of Advertising. Rosden, E. Peter; James B. Astrachan. LexisNexis. 6 Volumes. Looseleaf format. Current through release 107/December 2014. Ex-private law firm library with location labels at foot of spines, else very good. Publisher's Price USD 3,848. Special $95. * The Law of Advertising covers the rules governing each party to the advertising contract: media, consumer, advertisers, and advertising agencies. Topics covered includes: Latest developments at the FTC; Consumers' federal remedies; State remedies; State-by-state listing of cites to statutes regulating advertising; Corrective advertising; Comparative advertising; Children's advertising; Legal and medical advertising; Tax treatment of advertising income; Advertising injury insurance; Cable television advertising; Internet advertising; Telemarketing; Direct marketing; and Securities advertising. Also includes all aspects of the law of lotteries, games of chance, and sweepstakes (not just the advertising facet of these areas) are provided in detail for each of the 50 states, for Guam, the District of Columbia, the American Samoa, Puerto Rico, and the Virgin Islands.
Book number 65607