Good Will Trade Marks and Unfair Trading.
Rogers, Edward S. Good Will Trade Marks and Unfair Trading. Chicago: A.W. Shaw Company, [1914, reprinted 1919]. Octavo. 8.25" x 5.5". 288, [6] pp. Original dark green cloth with bright gilt stamped spine. Internally clean and bright. A very good copy. $85. Written by the ultimate pioneer of American intellectual property, this classic 1914 treatise explores the foundational legal concepts of brand protection and fair competition. Edward S. Rogers provides a brilliant, early analysis of how the law must protect a business's most valuable asset: its commercial good will. Key Topics Covered: Trademark Fundamentals: Deep analysis of fair use, infringement types, and the true extent of trademark coverage. Unfair Competition: Practical legal strategies to combat dishonest advertisements, copycat packaging, and deceptive printed materials. Market Ethics: A historical look at how courts define and punish "piracy" in the marketplace. About the Author: Edward S. Rogers [1875-1949] was a legendary trademark expert, University of Michigan Law lecturer, and master litigator. Known as the primary architect of the landmark Lanham Act of 1946, Rogers famously defended the intellectual property of iconic brands like Coca-Cola, Bayer Aspirin, and Kellogg's.
Price: $85.00
Book number 86575